This year the Revlon Journey of hope wanted to find a unique, different and entertaining way to spread the message that with early detection and treatment, the chances of survival for breast cancer are 95%.

“We had to find a way to convey the message of hope across all ages, all cultures, people from all walks of life in an effective way, this is why we decided to use the stage as a forum to do just that” says Adele du Plessis, Revlon SA Communications Executive.

“Howzit my Bra!” is being taken across the country sending audiences on a roller coaster journey of emotions that mirrors the process that the brave women fighting breast cancer go through. With her incredible artistic flair that’s fuelled by her passion for the cause, Shimmy Isaacs makes you laugh until you cry and cry until you laugh.

“Many women find it very difficult to talk about something that is so personal as breast cancer and this campaign has once again reaffirmed why I so what I do. This is not a project, it’s a production. We’re giving breast cancer a voice,” says Shimmy Isaacs, Writer and Performer of the production.